Tuesday, 27 September 2011

Audience Theory Notes

Exam Speak

-The issues raised in the targeting of national and local audiences (specifically British) by international or global institutes.

-The ways in which the candidates own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

Blumer 4 audience stages

1. The audience come from all walks of life.
2. The audience are completely anonymous and don't talk to each other.
3. People don't discuss the film outside of it.
4. It's a coincidence that people do things in the cinema.

Uses of Gratifications

People watch things for entertainment, information and identification. The main reason for watching is entertainment.

The main areas that are identified in this model are:
a) The need for information about our geographical and social world news and drama
b) The need for identity, by using characters and personalities to define our sense of self and social behaviour
c) The need for social interaction through experiencing the relationships and interaction of others.
d) The need for diversion by using the media for the purpose of entertainment.

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